DEFINITION OF IDENTITY:

Identity is composed of memories, experiences, relationships, and values that create one’s sense of self. Understanding the importance of IDENTITY is a crucial first step in planning your next step in your day-to-day life & job.

WHY IS BRAND ID & SONG ARE SIMILAR:

The similarity between a brand & a song is that both resonate deeply with people’s emotions. Memorable brand is like a hit song as it revokes specific emotions creating impressions resonating with individual’s heart & mind. Both a brand & a song with an authentic identity creates a sense of community affected by specific beliefs and values.

BRAND ID vs SONG

LIVING THE VIBE OF THE IDENTITY:

The understanding of the ID helps having a better awareness of the brand vibe and delivering the same to audience. The brand ID is composed by brand identity & the message that the brand is supposed to deliver to its specific audience:

• Brand / Visual Identity: which is defined by the brand name, logo, color scheme, brand graphics etc.. It helps bring the brand to life as well as making it authentic & distinguished from other brands
• Message / Concept: starting with the slogan mentioned under the logo or the quote consistently published leading to better recognition. The message within companies is delivered as well to the audience through the mission, vision & values as an introduction to present the entity to the audience

Having both parties on the same vibe makes delivering the message easier and resulting with a memorable experience. Either the target is to sell a product, present a service or just making impact on people’s life it is crucial to make the whole experience with a lasting impact building a loyal & stable community.

BE AUTHENTIC & DELIVER THE MESSAGE:

The first step is to understand that working within the same team does not mean that we need to be a duplicate of our colleague. In fact the authenticity of each individual helps enrich the work environment and build a diverse brainstorm within each department. However, each team member is required to work in harmony with the different individuals focusing on the same understanding of the brand identity & message put in place by the company.

Remember that your success contributes to the company’s success. Each individual matters & each completed task contributes to building a part of a bridge to reach company’s goals. Let’s break down easy steps where you can start implementing in your day to day life :

• Start by taking a moment to see where you can use your understanding of the brand ID, mission, vision, concept as well as the audience you are providing the service too and let is resonate with your day-to-day flow
• Use your authentic self and what is the best way to deliver this understanding to customers, colleagues, other by imagining scenarios & finding easy solutions to meet the other party’s expectation in a way to achieve your target
• Having the above two steps done prior will give you enough space to give a full focus to listen & understand the person in front of you and have a well thought immediate solution related to each day-to-day situation.

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BE YOUR OWN BRAND/Build Your own IDENTITY